Softpins is a fractional CFO practice for small businesses. Built on decades of work where finance, operations, KPIs, and custom software meet. We turn questions into clarity, and clarity into action.
We work where finance meets operations, product, and the tools your team uses every day. Engagements are typically a monthly retainer or a focused project with a clear deliverable.
Sit in the CFO seat for a few hours a month. Financial planning, cash & runway, board-ready reporting, and the steady hand a growing business needs without a full-time hire.
The right number, in front of the right person, at the right cadence. We design metrics that map to decisions, with a clear owner and review cadence for each.
Quantify opportunity in ranges, with the assumptions named. Models that bridge financial analysis and product strategy, and hold up in the boardroom and on Monday morning.
When the spreadsheet has outgrown itself, we build the small custom app that fits your team. Pragmatic tools that automate the boring parts and free people for the work that matters.
A 30-minute conversation to understand the question, the context, and what a useful answer would unlock for you.
Quiet, careful work: the model, the data pull, the build. Light check-ins on a schedule that respects your team's time.
A clear written deliverable, then a working session to pressure-test assumptions and align on what we found.
A short list of decisions and next steps with owners. We can stay involved for execution, or hand off cleanly.
Engagements are typically either a focused project of 1 to 3 weeks, or an annual retainer for ongoing CFO support.
Softpins was founded on the belief that the small business owner deserves the same quality of financial thinking that large companies take for granted, scaled to the size, pace, and cost of a small business.
We bring decades of work across finance, operations, KPI design, and custom application development. The common thread is the same in every engagement: turning the noise of running a company into a few clear, confident next moves.
Every deliverable is written to be read. We write the report you can hand to your board and your team without translation.
Single-point forecasts can imply more precision than the underlying data supports. We work in ranges and write down the assumptions behind each one.
We say no to scope that won't move the business. Every engagement ends with action you can take this quarter.
Every engagement starts with a short, no-obligation conversation. Share a sentence or two about your business and what you're trying to decide. We'll reply within one business day.
