For conducting your business on-the-go, ensuring that all your systems are available anywhere in the world, so you can keep your business open at all timess.

Frequently Asked

Below are your answers to some of the frequently asked question by our valued customers:

General Questions?

Softpins is a team of professionals that have more than 8 years of experience in different filed like web designing, web development, digital marketing, app development, content marketing, and more. It’s a promise that you will have no regrets about your decision. Our competent team will guide you in the best way possible to resolve all your marketing, designing, and development challenges. We are here to uplift your business!

Please mention the mode of payment like Western Union, Cheque Visa, PayPal, and etc.

That’s not a problem! If you are not able to find the answer to your question in the FAQ section, you can simply write your question and send an email at info@softpins.com.  You can also send us your query with the help of our contact form and our customer care representative will contact you as soon as possible.

No! You can contact to get any service you want from any corner of the world. We have a skilled team that can efficiently work remotely. We do have a proper remote system on which we can communicate with our clients living in different countries.

Digital Marketing

In simple words, it is a kind of marketing that is directed toward the devices that are connected to W-Fi. This will include tablets, smartphones, laptops, and any other devices. It is better than traditional marketing that includes TV, radio, film, and print. In Digital marketing, we use social media platforms, email, blogs, apps, and websites to grab the attention of our targeted audience.

Here’s the list of the role that you will found in the digital marketing agency:

  •  Director/Founder
  •  Account Manager
  •  Graphic Designer
  •  UI Designer
  •  Web Developer
  •  Social Media Marketer
  •  Copywriter

That’s not a problem! If you are not able to find the answer to your question in the FAQ section, you can simply write your question and send an email at info@softpins.com. Furthermore, you can also visit us at 10800 West Pico Boulevard Infinity Loop Cupertino, Los Angeles, USA. You can also send us your query with the help of our contact form and our customer care representative will contact you as soon as possible.

The website should be updated on time. If you are not updating it, then it will act as an online brochure for your company. You should add the relevant content to the website often to keep it updated. Make sure that the content stays relevant along with the other content. There is no specific timeline to update your content.

It stands for return on ad spend. For calculating the ROAS, you have to divide the revenue generated from the ad campaign by the total cost of the ad campaign. Let suppose, you invested $10,000 on your ad campaign, and it generated $100,000 for your business, then your ROAS will be 10.

ROI stands for the return on investments. You will get different definitions for this term. It is generally written in percentages. For this, you have to subtract the cost for your advertisement campaign from the gross profit and divide this by the cost of marketing. After that multiply the value with 100.

It refers to an action when someone visits your website and do something on your website. For instance, it can be a form submission also known as the lead. Some other terms for the conversion are a goal, upper-funnel action, lead, action, and more.

The bounce rate is affected when a person visits your website or a single page on your website and instantly leaves it. This will increase your bounce rate and will affect your SEO as well. It is best to keep your bounce rate low by properly engaging your customers so that they can spend more time on your website.

Yes, you need a blog. According to a study, 90% of the marketers said that blogging is one top in their priority list. It is best because it will be providing them relevant information and entertainment as well.

The selection of social media should be done according to your targeted audience. However, you can use platforms like YouTube, Facebook, Twitter, LinkedIn, and Instagram.

Every platform has a different type of audience. Let’s have a look at the details:
Facebook: One post per day but not less than 3 in a week.
LinkedIn: Twice in a week but not more than once in a day.
Twitter: It varies! But 3 to 30 tweets in a day are considered good.
Instagram: 1 or 2 times a day.

It is a methodology used in business to grab the attention of the customer by providing them valuable content and a great user experience. It is more targeted to solve the problems of the user and provide them the things they are looking for.  On the other hand, outbound marketing will tell you what type of content your customer like and what they don’t like so that you can make the changes in your marketing approach.

When you are going to create content for engaging your customer, then this all refers to content marketing. In this, you will be working on case studies, blog posts, articles, webinars, videos, microsites, newsletters, and much more.

Search Engine Optimization

As you can guess it from the name. Any web page that has similar or near to the same content in comparison to the other web page is called duplicate content.

No, this is not true. The purpose of adding links is to provide additional and relevant information to users who are visiting your website. So, linking to another relevant website will add value, it will not affect your SEO.

Both terms act as an alternative to the traditional link building in case of an SEO. Co-citation will happen when a website A is linked to websites B and C. The websites B and C are related via co-citation due to their link from website A. On the other hand, the co-occurrence is the text you see before and after a hyperlink.

When you are linking one website to another website that is called a link. Some other terms used by marketers are backlinks, inlinks, inward links, and more. The links are important as they will help Google to measure your website’s relevancy.

Google is the king of search engine where you get the most traffic.

The selection of keywords is very crucial in SEO. We use popular and advanced tools to do the research and also look at the competitors to make the final selection.

It acts as the blueprint of your website and it helps Google to understand your website structure and pages present within to rank your web pages.

Website Design and Development

On average, 6 to 8 weeks are required. The time can vary depending on the requirement.

No, we don’t only create a WordPress website but it is the most used platforms due to its great content management system. You can contact to get your website build on other platforms as well.

Definitely, your website will be mobile-friendly. It is essential nowadays.

You can pay us one time or can divide the amount on monthly basis to lower the burden on your pocket. You can check our payment option to pay the dues.

Yes, we will definitely do it for you. Contact us for more details.

Hosting is very important. We will provide you the best hosting platform. Contact us for more details.

Our team of professional and experienced copywriters will write the content for your website.

Much! Your feedback is important to give you the desired product as per your need. We are going to ask many questions to develop and design the best website for your business with great functionality.

App Development

Yes, we will make an app for both platforms.

Yes, we do make web applications as well as per your desire.

Yes, you will be given the proper license right or copyrights for the code written for your project.

Different factors are included in this but we will try to launch your app as soon as possible. Mostly, it is completed in one month if there are no frequent changes or additions.

Yes, you can make the changes. It will be best that you launch your app in the simple version and make the changes over time.

We back up our standard servers on daily basis. It is both on-site and off-site locations. This will offer multiple layers of backup redundancy that will
allow your data to be recovered instantly without any loss.

Yes, we do provide hosting for your app and for your website as well.